On a grocery run the other day, I stopped to pick up some Peanut Butter.
In front of the many options, I was hit by a semantic inconsistency. I was looking for crunchy peanut butter. However, of the two brands taking up the vast majority of the shelf space in Safeway's peanut butter section, one brand offered smooth or Super Chunky, the other smooth or Extra Chunky. Neither, it seemed, offered an option in between.
Do we need the extra adjective? Does the Super or Extra mean anything when there isn't a non-Super or non-Extra option? I suppose it is Extra Chunky, compared to smooth, but anything would be.
I supposed I'm more troubled by the verbal inconsistencies from those marketing to me than most. But when did the adjectives take over my peanut butter?
Thursday, November 08, 2007
Too much chunky?
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3 comments:
*snort* I'm with you on this. I'm happy with just ol' Chunky Peanut Butter. I don't even know what would make it Super or Extra Chunky. Maybe it would have so many peanuts it wouldn't even be spreadable. Now THAT would be a disaster.
I believe http://pbloco.com/Browse.asp?category=peanut%20butter
this will solve your problem.
Actually, now that you've called attention to it, the word "smooth" in reference to peanut butter makes me want to gag a little.
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